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Wednesday, November 28, 2012

How to Make Your Product Launch Marketing Strategy Fit Your Marketing Objectives

One of the problems you'll find with most product launch marketing strategies is that they're not designed to focus on the core market. Rather, they are loosely aimed at a more generic audience. They try to create a universal strategy that will fit any customer in that niche. The fact of the matter is that you need to take some time and specifically craft your product launch marketing strategy in such a way that it complements and builds momentum towards reaching your marketing objectives and fulfilling the needs and desires of your core market.

Understanding Your Core Market

If you're going to have a successful product launch, your product must be designed around the your core market, not the other way round. You need to climb inside their heads and find out what makes them tick; what they fear; what language they use and what they wish for. Only then, will you be able to craft your product to deliver the benefits required.

You need to understand your product's benefits.

What exactly are benefits? They are all in the mind. They are emotional rather than logical. So benefits are things which will engage with your buyers because they resonate with their hopes and dreams.

So, for example, let's say you've invented an electric razor that recharges its batteries using solar power. How will this benefit your customer? Well, for one, it allows him to not worry about finding an outlet to plug in. It allows him to look good anywhere and anytime. It also allows him to go on holiday, for example, without a 220v adapter. Identifying your product's benefits is essential to a successful strategy.

Staying on Message

Your marketing message then needs to be consistent not with your product but with the benefits it offers. Don't allow your marketing message to veer off onto some tangent. Push the benefits. Give real life examples of these in action. Mention the features and their advantages but above all relate the benefits back to your core market's hopes and fears.

Every tagline you create, every email you send, every web page you create should be driven by this simple message: "here's how your life will be better if you buy this product."

Laser Targeted Product Launch Marketing Strategy

By being disciplined and ruthless about staying on message, by speaking to your core market using the language that they use, by striking at their mental triggers - their hopes and fears- your core market will realise that you understand them, that you are in fact one of them.

For example, if you're trying to hit a teenage and young adult demographic, you're likely to include MySpace as part of your strategy. You will use phraseology and the slang that they use to push the benefits of your product,

Only this way will your product launch marketing strategy reach your marketing objectives.

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Looxcie Launches Wearable Digital Camcorder

The tiny camcorder (it resembles a chunky headset) is placed over one's ear, records constantly for up to 4 hours, and, when the battery peters out, the device will save the final 30 seconds of the clip to a video file at the touch of an "instant clip" button. The camera can also be configured to upload "instant shares" automatically.

The function and production of the camcorder appears similar to those used by policemen in real-life documentaries, or attached to the helmets of soldiers in Afghanistan. Now the technology has been offered to YouTube addicts, whose video-sharing careers just got a bit more exciting. Somehow, they won't look the same perched on the head of an "oversharer" - as Evelyn Rusli of TechCrunch calls them - desperately trying to garner some brief level of fame or infamy; whatever comes his way first.

Using Bluetooth technology, the file is sent to the Looxcie companion mobile application, from where it can be shared via e-mail, Facebook or YouTube. The mobile app is available only on Android at the moment, but it is believed that the Blackberry, Windows, and iPhone platforms will all be brought into the fold by the end of the year.

On cannot help but think this latest offering - $199 from Amazon by the way - is a demonstration of technology for technologies sake. It doesn't really add anything innovative or impressively new to the mix, yet those technological hunter-gatherers will do anything to get their hands on the sleek piece of design. It is another manifestation with society's obsession with the latest technological evolution, however minuscule the development may be.

This also reflects the general atmosphere of "I want it and I want it now, and if you don't have it give me something else in the meantime to keep me occupied" which dogs the online sphere. The launch of Google Instant is the current culmination of such demand for speed and information access.

Every aspect of the web is subject to ever-increasing needs to keep up with the pace of real-time search and the unrelenting ubiquity of social media, not least of all the SEO UK companies deeply involved in the success of sites within search engine rankings. The means by which online marketing and brand promotion are being carried out requires increasingly complex and intelligent strategies from search engine optimisation specialists in their bid to drive traffic to client sites, and produce a higher ROI via the implementation of conversion rate optimisation.

While the Looxcie headset may only be a small device aimed at the enhancement of video-sharing, it represents a part of the collective direction in which the internet is moving, and at the blistering pace with which we must travel in order to keep up.

4 Great Ways to Manage Your Own Product Launch

Launching a new product in any market (online or offline) can be daunting process and launching a new product online, can be even more daunting for a newcomer.

However, if you apply the following tips, you will find that it is not impossible to do and will set you well on the way to success.

1. Create A Buzz

You need to start creating a buzz - do this before you launch - even while you are finishing off the product and getting it ready for launch.

By creating the buzz, you are really building anticipation in your target audiences minds. You want them to be eager to buy what you have - and you can really help create that anticipation.

2. Scarcity

Scarcity is one of those techniques that many of us dislike. That tactic of 'Hurry! I'm only offering this price for a short while' often leaves many of us cold however when used correctly, scarcity is great technique.

One way to do that is to openly discuss that you are going to restrict the total downloads to a certain number or ask for a small number of beta testers or joint venture partners.

3. Video, Video, Video!

People buy from people and what better way to let your prospects know that you are a real person? You can email your list pointing them to your videos that give real value, and then open up comments to facilitate conversation. If people are talking about your product, this will help fuel others' anticipation.

4. Test Everything - at least twice!!!

Of course you will need to make sure all of your processes are in complete working order. Check and double-check everything, like opt-in forms, squeeze pages, autoresponder messages and product delivery. The critical point about successful launches from the customer's point of view is a seamless payment and delivery process. Don't disappoint them.

One great technique I have developed is to get several of my existing clients to test the processes - it's amazing how the customer experience of the process differs.

Rural Areas Have Been Given a Huge Boost by Dedicated Help From the New Government

As the new wave of high-speed broadband products hit the market, the competitive, fast-paced market has had to look at their coverage of the UK. It is all well and good having high speed access in the major cities but people and especially the younger generation that are in the rural UK are missing out on potential internet business opportunities. In the latest speech made by the new government it said that they are going to 'prioritise' the rural areas to stop, especially, teenagers and businesses in the rural UK on missing out and falling behind their urban competitors.

Over the past few years, significant improvement has been made to increase the connection to rural parts but this was at a cost to the government and the internet providers. The previous government was going to put a fixed charge of 50p on all fixed phone lines in rural parts to cover this cost, this has been ditched by the new government. The new Environment Secretary made a statement this week to bring all of the internet providers together to have talks about guaranteeing that the new internet products will be available to the rural community, these talk were said to be set 'at the earliest opportunity'.

An internet business opportunity is more hard to find in a rural area as the pure broadband speeds in these areas put them at a significant disadvantage and they actually risk costing the economy money. It has been reported that when the new high-speed products come in and the internet marketing opportunity gets into full swing then it is estimated that only about 60-70% of the country will be able to receive these new products. This was deemed unacceptable by the Department for the Environment and they have urged the government to step in and make an emphasis on connectivity rather than isolating the rural areas. The new government then made a statement that outlines internet business opportunities and hopefully will see a significant improvement in the connectivity of the UK, 'We will introduce measures to ensure the quick roll-out of superfast broadband across the country'.

This will hopefully be a significant statement, as the cuts that have been made recently do not give much room for this major construction of superfast broadband. The cost for this outlay will most likely be coming from our TV licence fee in places that require the switchover and boosted broadband. There is no doubt that the outlay is needed but in this changing time of governments and recovery the cost will once again be put on to us.

There is no doubt that the current coverage of broadband and mobile phone companies is not acceptable in rural areas and an internet business opportunity is hard to run without a good connection. It is hitting young people and businesses in these areas the most and it is not acceptable that an internet marketing opportunity like the ones we are seeing on TV and in magazines is not available to everyone.

There are various projects starting at the end of this year, which are run by local communities and are being trialled in various rural areas, this funding comes from the EU and is going to test different solutions to the connectivity problem.

Helpful Tips in Managing the Launch of Your Product

It would be quite an intimidating experience going about the launch of a new product, be it in an online or offline market. For someone new at it you can be sure that the experience would be very stressful, demanding and intimidating.

Nonetheless the tips in this article when applied will most surely guarantee a very successful launch. All you need do is take heed to the following tips as addressed below.

1. The creation of the buzz

The first step is making the buzz. You have to do this ahead of the launch day, while you are rounding up the making of the product and getting ready to have it launched. It is important to create a sense of yearning in the minds of people.

2. Making good use of the Scarcity technique

No body likes the term scarcity. In this case creating a sense of scarcity could you some good. While advertising you could say that you are offering a given price for a short period. Using this technique well could be of great benefit. Going about using this technique means openly discussing that downloads will be restricted to a stipulated number of people or you could just ask for joint partners in this venture or better still ask for a handful of beta testers

3. Video- an important tool

With this use of videos you can let potential customers know that you are a real person. Your email listing can direct them to videos and you can be sure that these videos will spice up your value and ignite open remarks that will bring healthy conversations. The more you are talked about the more the awareness.Remember business transactions are better from one person to the other person. So there is great need for people to know that you are real.

4. Test everything more then once

It is very important to double check and make sure every process is complete and is working in perfect order. Check everything twice just to be absolutely sure that everything is working fine. Your opt-in forms, messages auto responder, squeeze pages and product delivery. All have to be double checked to be sure. Your payment and delivery process being seamless can really affect your view positively so if you want your product launch to successful an important factor is a positive imprint on people. So try as much as possible not leave then disappointed. A great technique is that can be very useful is getting some client to test run all the process and see how they turn out to be. You can be sure it is going to be trilling experience as they do about testing the different and get to witness their results firsthand.

You can be sure that the tips as highlighted in this article be very useful and come in handy. If you are planning to launch a new product store or some new service you wish to be rendering. You can be sure that you product launch will be successful.

New Product Introduction (How to Make a Splash)

Introducing your new product online can feel like introducing a drop of water to the ocean. It gets instantly absorbed and lost in the sea of Internet noise. And so the question must cross your mind, "How do I make a splash?"

You know that there are Internet marketers making millions of dollars in record time. They are not silently absorbed into the faceless ocean of products. They are making a big splash and huge paydays. And you can too.

Follow the Formula

These ultra successful Internet marketing "gurus" are not making up a new strategy each and every time they introduce a new product. They are following a tested and reliable formula and it works every time for them (And so, of course it can work for you, too.).

They launch their products according to a specific and almost scientific plan. And just like every time you add yellow and blue you get green, every time they add their secret ingredients together, they make money.

So before you invest all your time, effort, energy, and resources reinventing the marketing wheel, take a breath. Stop. And give yourself a moment to learn what has been working for millionaire after millionaire.

What You Need

In order to follow the product launch formula and duplicate their success, you need a few things:

1 - You need the time and energy it takes to follow the step-by-step instructions.

If you are already maxed out and you don't have a moment to spare, this is not for you. The product launch secret formula is simple and reliable but it does take work. But think about it. If you replaced the time you spend watching TV or playing video games with focused time at your computer, that might be all you would need.

2 - You need a strong desire to sustain you through the tedium of some of the steps.

While this formula is a step-by-step process, it can get repetitive at times and you need to be able to stick with it. This is not for wimps. But I know you are not a wimp. If you are thinking of introducing a new product to the market, you are no wimp.

In fact you are probably smarter than the average bear. But don't let your smarts get in the way of your success. Sometimes, you just have to plod (almost mindlessly) through the steps that are given and trust that the formula will work for you. (Don't try to think of new ways to make green out of red and purple, it will take you way off track.)