You have put a lot of effort into the creation of your product, so it deserves only the best promotion possible. Here are three tips to successfully market your new product.
Solid Brand The best way to encourage others to respect your product is to create a solid brand. Choose a logo for the product and a color scheme that speaks to your demographic. Create a few subtle variations in the logo to account for the different media it will appear in (for example, a two color version, a black and white version, or one color layout, logo only, text only, etc...) For your color scheme you will want to choose universal colors such as Pantone colors to associate with your brand. This way every printer will be able to match your company colors precisely. Once you have determined the brand and feel of your product, do not vary it, this will become your brand. Think of Target's Brand, you can spot it a mile away and they don't have to spend so much time telling you who they are, they just tell you what they have and what it costs. You can figure out the rest because you know the reputation.
Wow! that's different So three other companies come to market with products that are very similar to yours the same day you launch, do you just go back home with your tail between your legs and cry like a baby? NO! You promote the advantages of your product. That's why you were driven to create it in the first place, you know why it's superior to the competition, now tell the world why. There are dozens of different fabric softener companies around and they all thrive on their differences. They all clean your clothes, but that's not all they tell you in their ads. They will tell you why they are better, with this new feature and that. When your demographic realizes why your product is superior, it will fly off the shelves.
"Betatestermonials" People like to be the first to try something, but they don't want to be the first to get suckered by a sales pitch. That's where testimonials come into play. Assemble a team of beta testers who will use your product and report any problems to you before you go to market. This will give you an opportunity to address any issues before you waste that first impression to promote a faulty product. Once the product is ready for market you will have a group of people who have already experienced your product and hopefully had a good experience with it. Ask them for a testimony to use in your ad campaign. Your demographic will see that others are having a good experience with your product and they won't want to be left out.
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