There are thousands of launch processes which are occurring right now! Fact, so if you have a product or service which you are looking to launch to the internet marketing community you have to have a differentiator which sets you apart.
This can be one of the following:
- The most difficult question comes first: Is your product actually any good? If you have completed your market research you will know that there is hopefully an active market for your product or service. In addition the pricing of your product absolutely has to be right. If you are going for the high end market, price it accordingly. If you are going for the volume, again price accordingly. If you are looking for affiliates to market the product on your behalf, is this through web sites, or email lists. If it is through emails then there you will need to have a series of emails written by a copywriter to make sure that you are maximising your potential conversion rates.
- First, you need to get the launch process right. Do the materials look clean and tidy? Is the process fiddly or is it straightforward? Is this a one-off launch, or will be continuing to offer the product after the initial launch? Using scarcity as a tactic is commonly used during these types of processes and can create a sense of urgency to purchase a product or service.
- If you are using video, make sure that you invest in getting good quality materials created. As much as Frank Kern may say that he can make millions of dollars from poorly produced video this is your first impression which you may have with both your customers and affiliates. Make sure it is the right impression. We aren't all master NLP technicians!
- Great affiliates. Once you get some big guns involved in the launch process this will make this go a lot faster. If you get turned down by a few, don't give up. If your offer and process is right there will be people out there who are willing to promote your product or service. You can potentially pay some big shots to come on board, to increase the visibility of your launch.
- Paying people on time. When you launch the first time, it is imperative that everyone gets paid on time. There is nothing worse than getting a bad reputation on your first launch, as this will potentially reduce take up for future proposals.
Treat your launch as you would any other type of business. This will be a long process from inception to completion, make sure it has a consistent feel and that your product is priced correctly. If you are to follow these suggestions this should make your launch all the more successful.
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