As the new wave of high-speed broadband products hit the market, the competitive, fast-paced market has had to look at their coverage of the UK. It is all well and good having high speed access in the major cities but people and especially the younger generation that are in the rural UK are missing out on potential internet business opportunities. In the latest speech made by the new government it said that they are going to 'prioritise' the rural areas to stop, especially, teenagers and businesses in the rural UK on missing out and falling behind their urban competitors.
Over the past few years, significant improvement has been made to increase the connection to rural parts but this was at a cost to the government and the internet providers. The previous government was going to put a fixed charge of 50p on all fixed phone lines in rural parts to cover this cost, this has been ditched by the new government. The new Environment Secretary made a statement this week to bring all of the internet providers together to have talks about guaranteeing that the new internet products will be available to the rural community, these talk were said to be set 'at the earliest opportunity'.
An internet business opportunity is more hard to find in a rural area as the pure broadband speeds in these areas put them at a significant disadvantage and they actually risk costing the economy money. It has been reported that when the new high-speed products come in and the internet marketing opportunity gets into full swing then it is estimated that only about 60-70% of the country will be able to receive these new products. This was deemed unacceptable by the Department for the Environment and they have urged the government to step in and make an emphasis on connectivity rather than isolating the rural areas. The new government then made a statement that outlines internet business opportunities and hopefully will see a significant improvement in the connectivity of the UK, 'We will introduce measures to ensure the quick roll-out of superfast broadband across the country'.
This will hopefully be a significant statement, as the cuts that have been made recently do not give much room for this major construction of superfast broadband. The cost for this outlay will most likely be coming from our TV licence fee in places that require the switchover and boosted broadband. There is no doubt that the outlay is needed but in this changing time of governments and recovery the cost will once again be put on to us.
There is no doubt that the current coverage of broadband and mobile phone companies is not acceptable in rural areas and an internet business opportunity is hard to run without a good connection. It is hitting young people and businesses in these areas the most and it is not acceptable that an internet marketing opportunity like the ones we are seeing on TV and in magazines is not available to everyone.
There are various projects starting at the end of this year, which are run by local communities and are being trialled in various rural areas, this funding comes from the EU and is going to test different solutions to the connectivity problem.
Review of Auto Click Profits Product Launch Tactics - Using Autoresponders to Boost Your Product Launches The Best Ways to Launch a Product Online Launching A New Product? 5 Necessary Questions to Ask Product Launch Copywriting Requirements
0 comments:
Post a Comment