6j6RSXphFK3GodBtVXfQgTyUOXpZ8yvE: November 2012

Wednesday, November 28, 2012

How to Make Your Product Launch Marketing Strategy Fit Your Marketing Objectives

One of the problems you'll find with most product launch marketing strategies is that they're not designed to focus on the core market. Rather, they are loosely aimed at a more generic audience. They try to create a universal strategy that will fit any customer in that niche. The fact of the matter is that you need to take some time and specifically craft your product launch marketing strategy in such a way that it complements and builds momentum towards reaching your marketing objectives and fulfilling the needs and desires of your core market.

Understanding Your Core Market

If you're going to have a successful product launch, your product must be designed around the your core market, not the other way round. You need to climb inside their heads and find out what makes them tick; what they fear; what language they use and what they wish for. Only then, will you be able to craft your product to deliver the benefits required.

You need to understand your product's benefits.

What exactly are benefits? They are all in the mind. They are emotional rather than logical. So benefits are things which will engage with your buyers because they resonate with their hopes and dreams.

So, for example, let's say you've invented an electric razor that recharges its batteries using solar power. How will this benefit your customer? Well, for one, it allows him to not worry about finding an outlet to plug in. It allows him to look good anywhere and anytime. It also allows him to go on holiday, for example, without a 220v adapter. Identifying your product's benefits is essential to a successful strategy.

Staying on Message

Your marketing message then needs to be consistent not with your product but with the benefits it offers. Don't allow your marketing message to veer off onto some tangent. Push the benefits. Give real life examples of these in action. Mention the features and their advantages but above all relate the benefits back to your core market's hopes and fears.

Every tagline you create, every email you send, every web page you create should be driven by this simple message: "here's how your life will be better if you buy this product."

Laser Targeted Product Launch Marketing Strategy

By being disciplined and ruthless about staying on message, by speaking to your core market using the language that they use, by striking at their mental triggers - their hopes and fears- your core market will realise that you understand them, that you are in fact one of them.

For example, if you're trying to hit a teenage and young adult demographic, you're likely to include MySpace as part of your strategy. You will use phraseology and the slang that they use to push the benefits of your product,

Only this way will your product launch marketing strategy reach your marketing objectives.

Review of Auto Click Profits Product Launch Tactics - Using Autoresponders to Boost Your Product Launches The Best Ways to Launch a Product Online Launching A New Product? 5 Necessary Questions to Ask Product Launch Copywriting Requirements

Looxcie Launches Wearable Digital Camcorder

The tiny camcorder (it resembles a chunky headset) is placed over one's ear, records constantly for up to 4 hours, and, when the battery peters out, the device will save the final 30 seconds of the clip to a video file at the touch of an "instant clip" button. The camera can also be configured to upload "instant shares" automatically.

The function and production of the camcorder appears similar to those used by policemen in real-life documentaries, or attached to the helmets of soldiers in Afghanistan. Now the technology has been offered to YouTube addicts, whose video-sharing careers just got a bit more exciting. Somehow, they won't look the same perched on the head of an "oversharer" - as Evelyn Rusli of TechCrunch calls them - desperately trying to garner some brief level of fame or infamy; whatever comes his way first.

Using Bluetooth technology, the file is sent to the Looxcie companion mobile application, from where it can be shared via e-mail, Facebook or YouTube. The mobile app is available only on Android at the moment, but it is believed that the Blackberry, Windows, and iPhone platforms will all be brought into the fold by the end of the year.

On cannot help but think this latest offering - $199 from Amazon by the way - is a demonstration of technology for technologies sake. It doesn't really add anything innovative or impressively new to the mix, yet those technological hunter-gatherers will do anything to get their hands on the sleek piece of design. It is another manifestation with society's obsession with the latest technological evolution, however minuscule the development may be.

This also reflects the general atmosphere of "I want it and I want it now, and if you don't have it give me something else in the meantime to keep me occupied" which dogs the online sphere. The launch of Google Instant is the current culmination of such demand for speed and information access.

Every aspect of the web is subject to ever-increasing needs to keep up with the pace of real-time search and the unrelenting ubiquity of social media, not least of all the SEO UK companies deeply involved in the success of sites within search engine rankings. The means by which online marketing and brand promotion are being carried out requires increasingly complex and intelligent strategies from search engine optimisation specialists in their bid to drive traffic to client sites, and produce a higher ROI via the implementation of conversion rate optimisation.

While the Looxcie headset may only be a small device aimed at the enhancement of video-sharing, it represents a part of the collective direction in which the internet is moving, and at the blistering pace with which we must travel in order to keep up.

4 Great Ways to Manage Your Own Product Launch

Launching a new product in any market (online or offline) can be daunting process and launching a new product online, can be even more daunting for a newcomer.

However, if you apply the following tips, you will find that it is not impossible to do and will set you well on the way to success.

1. Create A Buzz

You need to start creating a buzz - do this before you launch - even while you are finishing off the product and getting it ready for launch.

By creating the buzz, you are really building anticipation in your target audiences minds. You want them to be eager to buy what you have - and you can really help create that anticipation.

2. Scarcity

Scarcity is one of those techniques that many of us dislike. That tactic of 'Hurry! I'm only offering this price for a short while' often leaves many of us cold however when used correctly, scarcity is great technique.

One way to do that is to openly discuss that you are going to restrict the total downloads to a certain number or ask for a small number of beta testers or joint venture partners.

3. Video, Video, Video!

People buy from people and what better way to let your prospects know that you are a real person? You can email your list pointing them to your videos that give real value, and then open up comments to facilitate conversation. If people are talking about your product, this will help fuel others' anticipation.

4. Test Everything - at least twice!!!

Of course you will need to make sure all of your processes are in complete working order. Check and double-check everything, like opt-in forms, squeeze pages, autoresponder messages and product delivery. The critical point about successful launches from the customer's point of view is a seamless payment and delivery process. Don't disappoint them.

One great technique I have developed is to get several of my existing clients to test the processes - it's amazing how the customer experience of the process differs.

Rural Areas Have Been Given a Huge Boost by Dedicated Help From the New Government

As the new wave of high-speed broadband products hit the market, the competitive, fast-paced market has had to look at their coverage of the UK. It is all well and good having high speed access in the major cities but people and especially the younger generation that are in the rural UK are missing out on potential internet business opportunities. In the latest speech made by the new government it said that they are going to 'prioritise' the rural areas to stop, especially, teenagers and businesses in the rural UK on missing out and falling behind their urban competitors.

Over the past few years, significant improvement has been made to increase the connection to rural parts but this was at a cost to the government and the internet providers. The previous government was going to put a fixed charge of 50p on all fixed phone lines in rural parts to cover this cost, this has been ditched by the new government. The new Environment Secretary made a statement this week to bring all of the internet providers together to have talks about guaranteeing that the new internet products will be available to the rural community, these talk were said to be set 'at the earliest opportunity'.

An internet business opportunity is more hard to find in a rural area as the pure broadband speeds in these areas put them at a significant disadvantage and they actually risk costing the economy money. It has been reported that when the new high-speed products come in and the internet marketing opportunity gets into full swing then it is estimated that only about 60-70% of the country will be able to receive these new products. This was deemed unacceptable by the Department for the Environment and they have urged the government to step in and make an emphasis on connectivity rather than isolating the rural areas. The new government then made a statement that outlines internet business opportunities and hopefully will see a significant improvement in the connectivity of the UK, 'We will introduce measures to ensure the quick roll-out of superfast broadband across the country'.

This will hopefully be a significant statement, as the cuts that have been made recently do not give much room for this major construction of superfast broadband. The cost for this outlay will most likely be coming from our TV licence fee in places that require the switchover and boosted broadband. There is no doubt that the outlay is needed but in this changing time of governments and recovery the cost will once again be put on to us.

There is no doubt that the current coverage of broadband and mobile phone companies is not acceptable in rural areas and an internet business opportunity is hard to run without a good connection. It is hitting young people and businesses in these areas the most and it is not acceptable that an internet marketing opportunity like the ones we are seeing on TV and in magazines is not available to everyone.

There are various projects starting at the end of this year, which are run by local communities and are being trialled in various rural areas, this funding comes from the EU and is going to test different solutions to the connectivity problem.

Helpful Tips in Managing the Launch of Your Product

It would be quite an intimidating experience going about the launch of a new product, be it in an online or offline market. For someone new at it you can be sure that the experience would be very stressful, demanding and intimidating.

Nonetheless the tips in this article when applied will most surely guarantee a very successful launch. All you need do is take heed to the following tips as addressed below.

1. The creation of the buzz

The first step is making the buzz. You have to do this ahead of the launch day, while you are rounding up the making of the product and getting ready to have it launched. It is important to create a sense of yearning in the minds of people.

2. Making good use of the Scarcity technique

No body likes the term scarcity. In this case creating a sense of scarcity could you some good. While advertising you could say that you are offering a given price for a short period. Using this technique well could be of great benefit. Going about using this technique means openly discussing that downloads will be restricted to a stipulated number of people or you could just ask for joint partners in this venture or better still ask for a handful of beta testers

3. Video- an important tool

With this use of videos you can let potential customers know that you are a real person. Your email listing can direct them to videos and you can be sure that these videos will spice up your value and ignite open remarks that will bring healthy conversations. The more you are talked about the more the awareness.Remember business transactions are better from one person to the other person. So there is great need for people to know that you are real.

4. Test everything more then once

It is very important to double check and make sure every process is complete and is working in perfect order. Check everything twice just to be absolutely sure that everything is working fine. Your opt-in forms, messages auto responder, squeeze pages and product delivery. All have to be double checked to be sure. Your payment and delivery process being seamless can really affect your view positively so if you want your product launch to successful an important factor is a positive imprint on people. So try as much as possible not leave then disappointed. A great technique is that can be very useful is getting some client to test run all the process and see how they turn out to be. You can be sure it is going to be trilling experience as they do about testing the different and get to witness their results firsthand.

You can be sure that the tips as highlighted in this article be very useful and come in handy. If you are planning to launch a new product store or some new service you wish to be rendering. You can be sure that you product launch will be successful.

New Product Introduction (How to Make a Splash)

Introducing your new product online can feel like introducing a drop of water to the ocean. It gets instantly absorbed and lost in the sea of Internet noise. And so the question must cross your mind, "How do I make a splash?"

You know that there are Internet marketers making millions of dollars in record time. They are not silently absorbed into the faceless ocean of products. They are making a big splash and huge paydays. And you can too.

Follow the Formula

These ultra successful Internet marketing "gurus" are not making up a new strategy each and every time they introduce a new product. They are following a tested and reliable formula and it works every time for them (And so, of course it can work for you, too.).

They launch their products according to a specific and almost scientific plan. And just like every time you add yellow and blue you get green, every time they add their secret ingredients together, they make money.

So before you invest all your time, effort, energy, and resources reinventing the marketing wheel, take a breath. Stop. And give yourself a moment to learn what has been working for millionaire after millionaire.

What You Need

In order to follow the product launch formula and duplicate their success, you need a few things:

1 - You need the time and energy it takes to follow the step-by-step instructions.

If you are already maxed out and you don't have a moment to spare, this is not for you. The product launch secret formula is simple and reliable but it does take work. But think about it. If you replaced the time you spend watching TV or playing video games with focused time at your computer, that might be all you would need.

2 - You need a strong desire to sustain you through the tedium of some of the steps.

While this formula is a step-by-step process, it can get repetitive at times and you need to be able to stick with it. This is not for wimps. But I know you are not a wimp. If you are thinking of introducing a new product to the market, you are no wimp.

In fact you are probably smarter than the average bear. But don't let your smarts get in the way of your success. Sometimes, you just have to plod (almost mindlessly) through the steps that are given and trust that the formula will work for you. (Don't try to think of new ways to make green out of red and purple, it will take you way off track.)

New Product Launch Bonuses - Don't Forget to Grab Yourself a Good One!

On the internet we are constantly seeing new product launches happening and I am sure you are aware that many of the affiliates who are offering the new product, also include bonuses to entice you to buy from them. But of course you don't just buy the product itself, but keep your eyes open for the best bonus you can get your hands on, don't you?

So, let me ask you: Have you ever found yourself in a situation where you were ready to buy a freshly launched Internet Marketing product, but then found yourself completely overwhelmed by the amount of bonuses scattered around all over the internet?

Most of those bonuses are of course products that don't cost the affiliate a lot or nothing at all, like free PLR content they picked up some time ago and which has been lying forgotten in a draw until now. Occasionally though, you'll find a little gem amongst all those bonuses on offer.

The person offering this bonus has actually put some thought into what people buying the original product would like to have with it, something that is helpful for the customer, who is parting with their hard earned cash or they will need to buy either immediately or at a later point in order to maximize the value of their new product.

Often those valuable bonuses are being bought from the sellers affiliate commission and some people sacrifice a good chunk of it in the hope to increase their profits for promoting this launch. And why not? It sounds like a win-win situation to me.

So let's see how we can make sure that we are going to spot the gems amongst all the offered bonuses, so that you'll get the most of any up-coming launches.

1 - Consider the product you are buying!

You first of all need to understand the nature of the product that you're buying. Is it a product that helps you to get more done, have more time to yourself and increase your profits at the same time by 'cloning' yourself (like Dolly the sheep) and using other people to help you with all the tasks that need to be dealt with on a day to day basis? Or is it a 'business in a box' you are buying, or an ebook, or a course where you have to commit to be present at webinars, etc.? I am sure you get the idea!

2 - Will you need to buy anything else?

After you've bought the product, are you going to have to buy anything else in order to start making money? In our case, you're are likely to need something to spend your extra leisure time on or something that'll help you to communicate with your helpers and be more effective. If you already have every toy you could wish for - although somehow I doubt that, because, honestly, how can you EVER have ENOUGH toys! - and you have all communication covered, than you always have the option of considering what you'd like to have but wouldn't necessary buy, or what information products could help you on your road to success.

3 - Where can I find my ideal bonus?

So you've made your decision and know what your ideal bonus package should look like. Now it's time to start searching for it. It's important that you search for it in quotes and add on the word 'bonus'. For example:

"Productname" bonus

The result you are getting will give you a list of all the different bonus packages that are on offer. You can now either check out every single one yourself or, alternatively, try searching slightly differently. In our example you could search like this: "Productname" bonus "LiveScribe Pen"

Now you'll get an overview of all the different bonus packages that are offering a LiveScribe Pen.

I would advise strongly that you don't just buy the launch product through the first affiliate link you find. Think about it. The right bonus package can save you a lot of money, since you don't have to buy the bonus yourself - this is especially the case when the bonus offers you an item that you'll need at some point anyway, either in order to continue with- or be successful in the first place with your new product.

So do keep your eyes open for the optimal bonus for you and follow the suggestions in this article to make sure that you get hold of the best launch bonuses available.

How to Launch Your Business Online For Free

Does launching your business online scares you? Is it costly, complex or hardly understandable for you? Do you really want your business to remain focused on traditional brick and mortar patterns and got no plans for getting a website for more potentials?

Setting up your business for more profits and popularity means having a dynamic system of presentation to capture more audience and customers. The fact that everyone is a potential customer greatly implies bunches of opportunities for business success. A nice store with physical location at the heart of the city or at the confines of a luxurious commercial center is obviously a great way to capture customers but it is even more convenient and highly productive if you will launch your business online. This is a great way to market your business and catch every potential customer or client's attention. The Internet is a very accessible tool that everyone uses for all kinds of transactions.

Everybody uses the worldwide web for such different purposes as educational search, social networking, cultural development, religious campaigns, business relations and other virtual reality concerns. You may have a physical store that yields a lot of sales yearly but this is not enough to capture more potential customers out there. No matter how happy you are with your current sales from your brick and mortar outlet, you could not be assured that you will achieve the same high rate of sales for the next few years unless you have a website that constantly generates traffic and real customers and even opens more doors for more new opportunities for success.

You may even be at the earliest stage of your small business that you just have about two or three workers along that you think getting an online business is extremely impossible to achieve. If you happen to think this way, just look at how an online business could amazingly help you succeed at a faster rate. Imagine the reality of getting more customers and potentials ones from around the globe and getting more benefits from all these things in the process.

The best thing about an online business is that it is actually more economical than a physical store. It even gives you overflowing customers and potential ones daily from all walks of life. If you think getting a website is really expensive and requires more technical knowledge, then you are definitely mistaken.

You may be surprised of the fact that there are companies who really offer free websites and hosting for starting an online business. If you do not have enough money to afford at trendy luxurious site, Microsoft Corp.'s Microsoft Office Live perfectly fits you. The system offers a free website for launching a small business online with email accounts and a domain name. Try signing up for an account now and boost you business online for greater opportunities for sweet success.

How to Launch a New Product - 6 Crucial Steps

1 - Start advertising the modern new product introduction in few weeks to a month before it's your new product or service launch. Determined by your target market audience, you could just have to alert your overall customers to get an effective debut. Some items, like children's toys, should only be advertised if they are in stores so consumers can purchase them after that seeing the new product ad.

2 - Coordinate press announcements to make a buzz in local and regional media. The whole journalists loves quirky stories, so think about the news price of your company or product. For example, you may be the only real security-scanner company within the area or are releasing an item that uses an incredibly new technology.

3 - Analyze the expected demand of one's product and that means you don't over- or under-shoot your initial product run. Take into account sales determined by media attention, advertising and returning costumers. With some new products, it really is often beneficial to inform the public of how many units is going to be offered with launch.

4 - Hold a press conference to announce your new service product or product and it's release date. This new product launch strategy marketing requires your new product launches to produce such a buzz that consumers plus the media mention it until the launch.

5 - Develop a website where the curious consumer can learn about your product. The web can be a great place to post deep new product or service specifications that look and feel from place in an advertisement. Also, include a place where prospects can post questions about the item.

6 - Offer demo units of high-tech gadgets to trade magazines and large newspapers. An assessment won't only give you some free publicity, you will also get some feedback about problems that you may need to correct ahead of the product launch.

What Makes a Great Online Product Launch?

There are thousands of launch processes which are occurring right now! Fact, so if you have a product or service which you are looking to launch to the internet marketing community you have to have a differentiator which sets you apart.

This can be one of the following:

- The most difficult question comes first: Is your product actually any good? If you have completed your market research you will know that there is hopefully an active market for your product or service. In addition the pricing of your product absolutely has to be right. If you are going for the high end market, price it accordingly. If you are going for the volume, again price accordingly. If you are looking for affiliates to market the product on your behalf, is this through web sites, or email lists. If it is through emails then there you will need to have a series of emails written by a copywriter to make sure that you are maximising your potential conversion rates.

- First, you need to get the launch process right. Do the materials look clean and tidy? Is the process fiddly or is it straightforward? Is this a one-off launch, or will be continuing to offer the product after the initial launch? Using scarcity as a tactic is commonly used during these types of processes and can create a sense of urgency to purchase a product or service.

- If you are using video, make sure that you invest in getting good quality materials created. As much as Frank Kern may say that he can make millions of dollars from poorly produced video this is your first impression which you may have with both your customers and affiliates. Make sure it is the right impression. We aren't all master NLP technicians!

- Great affiliates. Once you get some big guns involved in the launch process this will make this go a lot faster. If you get turned down by a few, don't give up. If your offer and process is right there will be people out there who are willing to promote your product or service. You can potentially pay some big shots to come on board, to increase the visibility of your launch.

- Paying people on time. When you launch the first time, it is imperative that everyone gets paid on time. There is nothing worse than getting a bad reputation on your first launch, as this will potentially reduce take up for future proposals.

Treat your launch as you would any other type of business. This will be a long process from inception to completion, make sure it has a consistent feel and that your product is priced correctly. If you are to follow these suggestions this should make your launch all the more successful.

Product Marketing Plan #1 - Disarm Your Prospects With Your Candour

Cut out the hype!

Treat your prospects with the same respect you give your best friends.

Speak to them in your usual natural way. Speak the Truth and disarm your prospects with your candour and like-ability. Then you can deliver your launch story more easily because your email open rates will go up. Your prospects will respond readily and consider you as a personal friend. If this is not the main focus of your product marketing plan, you have to ask yourself why not?

There's no mystery. Be entertaining, deliver valuable content and build rapport with your potential customers. By romancing them in this way, they will listen more readily to what you have to say they will respond more readily to your deadlines.

Ask them to post feedback on your blog. You will then have the chance to become part of the conversation by responding to comments, by answering objections and by just being one of them.

This is why you should use what I call the "horizontal sales letter". This delivers your launch story by email over 2 or even 3 weeks. You have time to adjust to the conversation in the market place. You can even optimise your product to meet the expectations expressed in the surveys you drop into the process.

This product launch marketing process of conversation, reaction, optimisation and reciprocation builds rapport. It gives you time to be friendly, build authority and trust. The trilogy of attributes you must have when it comes to making the sale.

So whether your are re-launching an existing product or launching a completely new one, your launch story is a wickedly effective tool that will transform your launch from that damp squib you may fear into a rip roaring success that drives waves of eager buyers to your shopping cart without a second glance at that long copy sales page.

So using this new product marketing strategy,you will be well on the way to a successful launch.

Please Note: Even those who do not buy from you will stay engaged, remain on your mailing list, open your emails and listen to your new offers. The money you will make in your new product launch is as nothing compared to the long-term benefits coming down the track.

How to Launch a Product on ClickBank

When my business partner or myself look for Affiliate Products to promote, we generally look through the ClickBank Marketplace. This is where I recommend you go to launch your own product if it's a digital product, since ClickBank doesn't allow you to sell physical products with them. You can sell vidoes, audios, ebooks or any combination of them with ClickBank. So why would you go through these guys?

The first reason is ClickBank will allow you to run your own affiliate program through them. Not only this, it's very easy to setup, and there are so many ClickBank affiliates already that it's easy for them to put your product on their website. All they need to do is know your Vendor ID. Most ClickBank Vendors put the URL Syntax on there website and create a small link that says Affiliate Program at the bottom center of their home page so potential affiliates can find it easy.

I believe it's only a one time fee of $50.00 to get setup as a ClickBank Merchant. To find out product ideas visit the ClickBank Marketplace and look for products that already have a high gravity. Then find someone on elance or a college student to create a similar product for you. This might end up costing you a grand or two, it depends on how complex the product is. Then you'll need to write a really nice sales letter or have someone write it for you.

Once you get your product on the market, you will want to share it with website owners in the same niche and ask them if they would promote it for you. Be willing to give them a free sample if they ask for it. I'd recommend paying at least 50% commissions to affiliates since this will keep you competitive in the marketplace. Some ClickBank Vendors pay as high as 75% commissions to their affiliates.

Also remember that the best affiliate programs on ClickBank provide their affiliates with a lot of different marketing tools. You should provide a wide variety of different sized banners, especially the most common sizes for blogs and banner exchanges. If you need ideas on this just look through the most popular programs and you'll easily be able to find out this information. You should also provide affiliates with text ads, email ads and a couple sample articles.

The more time you invest in helping and training your affiliates once you have a good converting sales page, the more money you will make. There are a lot of hungry affiliates out there trying to make extra money in all kinds of niches, so help them out and they will make you a lot of extra money.

Your Product Launch Checklists - All 11 of Them

Your product launch is just about there. Your product is better than any other in the same niche, your product launch team is in place, you've made a flow chart to ensure that no vital pieces are missing, and launch day is close at hand. There's just one thing left to do, actually it's a series of things.

You have to make your final systems checks.

Just like an airline captain checking the flight deck systems before pushing back from the stand, you should check all of your product launch systems.

For example, run a credit card through the shopping cart to make sure that your sales funnel is in good working order. Are your JV and affiliate cookies being registered?

For a big syndicated product launch, there are close to 330 different but interrelated items to get your people to check and re-check on 11 different lists. So that's up to 30 issues per list and each one can be splintered into sub-lists so do not under-estimate the task to hand.

Running a stellar launch ramps up your reputation a further notch or two so leave nothing to chance or your credibility will take a hammering. Check and re-check... then rinse and repeat.

Losing your server in the first 60 seconds may sound cool but actually it's your worst nightmare. Customer support gets hit with more tickets than it can sensibly handle working 24/7.

Your Costs will rocket as you hire extra staff to handle the shambles. Some buyers may pay twice. Some other would-be buyers lose patience and never return. Your JVs are not amused to say the least. Their commission checks are at stake here.

Key personnel will feel product launch G-Forces they've never experienced before so make a comprehensive check list to give them the best chance. Make sure that in each case they have a plan B.

Get this wrong and most of the hard work you have done to maximize your ROI can be flushed you-know-not-where.

It's been a long haul but you are about to reap the financial rewards.

Before you do, switch your mind to post launch follow up plans, stick strategies and actually delivering the product to your buyers. Realize that now is the time that you have to over-deliver as you planned to do all along.

Life is about to take a new and exciting leap forward... Good luck!

4 Highly Effective New Product Launch Strategies

When you are planning for launching a new product it is always important to have a launch strategy in mind, in this article we will discuss 4 great new product launch strategies.

New Product launch strategy Number one: new product website

Having a new exciting website to support your new product launch is a great strategy; it will help you differentiate it from your other products as well as your competitors'. The site will reflect your brand promise and support your brand strategy. You should pay extra attention to incorporating research based persuasion factors in your website experience.

New launch strategy Number two: Interactive demo

Another great strategy is to have an interactive demo; this will greatly accelerate investment recovery. By designing an interactive demo to work on the web, laptops or CDs you support your sales force and direct email campaigns.

New Product launch strategy Number three: Interactive promotions

Interactive promotions are any events that promote your new product launch and in the same time require the active participation of your target customers. These events can be in the form of contests or other similar activities. By coming up with imaginative contests the help you achieve your promotional tools and then delivering on your contest promises, this strategy will work wonders for your new product launch.

New launch strategy Number four: search engine marketing

Having a search engine marketing (SEM) program is a great and quick way to get the fastest recovery of your product investment. By having a program that combines SEO, link maximization, press release optimization and pay per click you will get spectacular results. All of these strategies are effective on their own, but you will get maximum yield if you use them in tandem.

Three Tips on How to Market a New Product

You have put a lot of effort into the creation of your product, so it deserves only the best promotion possible. Here are three tips to successfully market your new product.

Solid Brand The best way to encourage others to respect your product is to create a solid brand. Choose a logo for the product and a color scheme that speaks to your demographic. Create a few subtle variations in the logo to account for the different media it will appear in (for example, a two color version, a black and white version, or one color layout, logo only, text only, etc...) For your color scheme you will want to choose universal colors such as Pantone colors to associate with your brand. This way every printer will be able to match your company colors precisely. Once you have determined the brand and feel of your product, do not vary it, this will become your brand. Think of Target's Brand, you can spot it a mile away and they don't have to spend so much time telling you who they are, they just tell you what they have and what it costs. You can figure out the rest because you know the reputation.

Wow! that's different So three other companies come to market with products that are very similar to yours the same day you launch, do you just go back home with your tail between your legs and cry like a baby? NO! You promote the advantages of your product. That's why you were driven to create it in the first place, you know why it's superior to the competition, now tell the world why. There are dozens of different fabric softener companies around and they all thrive on their differences. They all clean your clothes, but that's not all they tell you in their ads. They will tell you why they are better, with this new feature and that. When your demographic realizes why your product is superior, it will fly off the shelves.

"Betatestermonials" People like to be the first to try something, but they don't want to be the first to get suckered by a sales pitch. That's where testimonials come into play. Assemble a team of beta testers who will use your product and report any problems to you before you go to market. This will give you an opportunity to address any issues before you waste that first impression to promote a faulty product. Once the product is ready for market you will have a group of people who have already experienced your product and hopefully had a good experience with it. Ask them for a testimony to use in your ad campaign. Your demographic will see that others are having a good experience with your product and they won't want to be left out.

Wednesday, November 28, 2012

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